Speaker 0: I know Patty.

Speaker 1: I'm appreciative of just life, another opportunity for my kids experiencing things because I'm still here.

Speaker 2: It's always great to get up in the morning and be here, leaving one more day with them.

Speaker 3: It's so exciting to live to be here with people you love.

Speaker 0: I'm thankful for my friends and family for supporting me and for thankful for my life.

Speaker 4: Everybody has always said he's gonna be somebody really great if he grows up. I believe I'm so glad you're here with us. I know. So much.

Speaker 5: I'm here Shelby's here, and I'm super thankful for that.

Speaker 6: Okay. Now can I please

Speaker 7: Good morning? Welcome to Apple Park. We're so excited you could join us today for some big announcements about two essential products, Apple Watch, and iPhone. Like we just saw, nothing's more important than helping save lives. And it's amazing to see all the ways people use Apple Watch and iPhone every day.

We're going to talk more about what's coming next to these products. But first, I'd like to provide a couple of updates starting with the MAC. In June, our MAC lineup got even better. We introduced the two most powerful Max we've ever shipped. The new Mac studio and Mac Pro.

This completed the transition of the Mac to Apple Silicon. We also introduced the world's best fifteen inch laptop, the new fifteen inch MacBook Air, and the redaction has been fantastic. TomSky said the fifteen inch MacBook Air is the best fifteen inch laptop you can buy. And Mark Hess Brownley said The fifteen inch MacBook Air is going to instantly rock it to the top of the lineup to become the most popular fifteen inch laptop. We love the new MacBook Air and the entire Mac lineup.

It's the best and most capable lineup in the history of the personal computer. We also unveiled Applevision Pro, an entirely new spatial computing platform where your digital content seamlessly blends with your physical space. Everything looks better on Vision Pro, including your favorite TV shows and movies, like the new season of the morning show, which starts this week. And the response to Apple Vision Pro has been absolutely amazing. We're so pleased that people are as excited about Applevision Pro as we are.

Applevision Pro has also captured the imagination of our remarkable developer community. We're extremely excited about what they're already showing us in our developer labs around the world. They're creating truly amazing experiences that wouldn't be possible on any other platform. Our Apple team is also making great progress with VisionPro, and we're on track to ship early next year. We look forward to sharing Apple Vision Pro and its breakthrough spatial experiences with all of you.

Now let's get to the big news of the day about Apple Watch and iPhone. Their innovative features and industry leading technologies help improve our lives in so many meaningful and delightful ways. Apple Watch helps us stay healthy, active, and connected. And iPhone impacts just about everything we do. They're with us all the time.

And if you left either one at home, I bet you'd go back and get it. So we're excited to talk about how we're taking Apple Watch and iPhone even further. Let's get started with Apple Watch. Here's Jeff to tell you more.

Speaker 8: Apple helps millions of people live a better day. It monitors your health, motivates you to be active, connects you to the people and information you care about, and can even contact help if needed. And today, I'm excited to introduce the next generation of Apple Watch. Apple Watch is the world's most popular watch, and series nine takes it to the next level. With powerful new Apple silicon, and amazing new features that you'll use every single day.

Here's Didra to tell you all about it.

Speaker 9: Apple Filican powers the incredible capabilities, built into every Apple watch, designing our own chips and tightly integrating them with watch OS, unlock innovative features, like advanced workout metrics, sleep stages, and car crash detection. Apple watch series nine has been redesigned on the inside with the all new s nine SIP giving it a big boost in performance and capability abilities. It's our most powerful watch chip yet. The s nine CPU has five point six billion transistors, sixty percent more than series eight, and its GPU is thirty percent faster. The new s nine chip makes the animations in effect in watch OS ten looks super smooth.

S nine also has a new four core neural engine that can process machine learning tasks up to twice as fast. This powerful custom silicon is what allows us to maintain all day eighteen hour battery life while adding new features and system wide improvements to series nine. Because it's always on you, Apple Watch is often the easiest and quickest way to use Siri. To check the score, close the garage, or send a message, just raise your wrist and app. It's that simple.

Thanks to the powerful new neural engine, Siri requests are now processed on device. Making them faster and more secure. This means that the most common requests, like Siri, start an for a walk workout. No longer have to go to the cloud, so they can't be slowed down by a poor wifi or cellular connection. And because the neural engine can run a more advanced transformer model, dictation on series nine is up to twenty five percent more accurate than on series eight.

Secure on device processing also enables a brand new feature, the ability to access your health data with Siri. So now you can ask, how much did I sleep last night? What's my average walking heart rate? Or how does my move ring look today? And you can log health data, like your weight or period, or that you've taken your medications with just your voice.

Siri health queries will be available later this year in English and Mandarin with more languages to follow. Apple Watch is perfect for interacting with nearby objects like Smart Lock, gym equipment, or payment terminals. At home or out in the world, your watch connects to all kinds of devices, making so many of the things you do easier. And with watch OS ten, you can use name drop to instantly share your contact information with another person's Apple Watch. This year, Apple's Silicon enhances another one of our users favorite nearby or faraway features.

The ability to pin your iPhone. Series nine has a new second generation ultra wide band shift that enables precision finding for iPhones with the same chip. You'll see both the distance and direction to your iPhone. And once you get close, haptic and auto feedback guide you to its location, even if it's in a different room. Ultra wideband also brings new integration between Apple Watch and Homepod When you get close to your home pod, media suggestions will automatically appear at the top of the smart stack.

You can instantly fire up a playlist or a podcast. Or if audio is already playing, your watch will launch now playing to let you control it. Series nine features a big edge to edge always on retina display. That's even easier to read outdoors because it now goes up to two thousand nits, double the brightness of series eight. The display is also better in very dark situations, like a movie theater or early morning wake up, because it now goes down to just one mix.

These features will be useful every time you put on your watch, but that's not all. The powerful SIP also enables an incredible new capability. Back to Jeff to tell you about it.

Speaker 8: Innovations on Apple Watch, like the digital crown and Taptic engine, along with Tap swipe and double click, make it simple and intuitive to use. Apple Watch is also controlled by gestures, like wrist raise, which brightens the display to let you check the time, read notifications, or see who's calling with a glass. You can even cover the display to silence alert Today, we're adding something really cool. Series Non enables an incredible new gesture It uses just your watch hand. It's especially convenient for those common situations when your other hand is occupied.

Like walking the dog or holding a cup of coffee. We think you'll use this all the time. Introducing double tap. Just tap your index finger and thumb together twice. It's that easy.

You can use double tap to answer a call. Let me show you. Hi, Diedra.

Speaker 4: Hey, Joe.

Speaker 8: This same gesture also works to end the call. See you later.

Speaker 4: Okay. Bye.

Speaker 8: Double tap controls the primary button in an app, so you can use it to stop a timer, play, and pause music, or snooze an alarm. A double tap will also launch the smart stack from your watch base. Double tap again to scroll through the widgets, just like turning the digital crown. This new gesture is enabled by the powerful neural engine in series nine, which process data from the accelerometer, gyroscope, and optical heart sensor in a completely new way. It uses the machine learning algorithm to detect the unique signature of tiny movements and changes in blood flow when your hand and fingers perform a double tap.

Check out double tap in action.

Speaker 4: Hello?

Speaker 10: Hello? Hello?

Speaker 4: I don't know, Tina.

Speaker 8: Double tap makes interacting with your watch faster, easier, and more convenient. It will be available next month, and we can't wait for you to start using it. Because once you do, it will become one of those magical experiences you rely on every day. Series nine will be available in a gorgeous new pink aluminum case, plus starlight, silver, midnight, and product red. And stainless steel cases in gold, silver, and graphite.

Across these models, We've also been innovating in another important direction towards our industry leading environmental goals. We recently had the chance to share our progress with a special guest.

Speaker 3: Welcome down. We're welcome to apple. Hi. I'm still here. How is the weather coming in?

Yeah. I'm gonna do the opposite already carving neutral. Right?

Speaker 4: Yeah. All yours.

Speaker 0: I hope we didn't keep you waiting.

Speaker 7: Mother nature. Welcome to Apple. How how was the weather getting in?

Speaker 0: The weather was however I wanted it to be. Let's cut to the chase. And twenty twenty, you promised to bring Apple's entire carbon footprint to zero by twenty thirty. Henry David the row over here, said we have a profound opportunity to build a more sustainable future for the planet we care.

Speaker 10: I haven't heard ten o'clocks at this time today?

Speaker 0: They all did. Alright. This is my third corporate responsibility gig today. So who wants to disappoint me first?

Speaker 1: Well, we've got some updates. We're excited to share with you. Materials status.

Speaker 11: Is there a materials person here?

Speaker 4: Yes. We are in the process of eliminating all plastic from our packaging by the end.

Speaker 0: Let me guess. Fifty years from now when someone else is left holding the bag.

Speaker 4: By the end of next year, actually.

Speaker 12: When we're also currently using one hundred percent recycled aluminum and the enclosures of all our Mac books,

Speaker 0: Apple T. V. S, Apple Watch. What about iPads Juffel?

Speaker 13: The well.

Speaker 0: It's a joke. Don't you people make Ted Lassau?

Speaker 3: Oh, that's a different group.

Speaker 12: We're also phasing out leather in our iPhone cases.

Speaker 0: What about Brando over there? They phasing you out to? Oh. What's next? Electricity.

Electricity status.

Speaker 13: We're operating on

Speaker 8: one hundred percent clean electricity.

Speaker 0: What runs on one hundred percent clean electricity?

Speaker 13: At the Apple Office store and data center runs on clean electricity, thanks to you and your powerful Linda and and sign.

Speaker 4: And Apple offices are already carbon neutral.

Speaker 0: This building is carbon neutral.

Speaker 13: Oh, yeah. We we deal with the mix of clean energy and eliminating greenhouse emissions. It's kinda like if you were to

Speaker 0: Seriously explaining carbon neutrality to mother nature. Right. No. Sorry.

Speaker 3: You

Speaker 0: wanna tell me how photosynthesis works too? Don't.

Speaker 4: Also, over three hundred suppliers have committed to using a hundred percent clean renewable electricity.

Speaker 2: What's the next?

Speaker 3: Transportation. I'm proud to report that we're shipping more products by ocean rather than air, which reduces transportation emissions by ninety five percent. Ninety five percent.

Speaker 0: Not too bad.

Speaker 3: I'm also happy to report that we're investing in projects around the world that protect the earth's soil, plants, and trees.

Speaker 0: Everyone says they're planting trees.

Speaker 1: We've planted forests. Oh, hello? Where? Paragui, Brazil.

Speaker 0: What are you trying to save the tropical, Savannah?

Speaker 1: Yes. And we also restored mangroves in Columbia.

Speaker 0: What else?

Speaker 1: Grasslands in Kenya. Why? Our aim is to permanently remove carbon from the atmosphere.

Speaker 0: What about you wanna use

Speaker 1: We've reduced it by how much? Sixty three billion dollars. Sixty three million dollars.

Speaker 7: As you can see, we've innovated and retooled almost every part of our process to reduce our impact on the planet. By twenty thirty, all Apple devices will have a net zero climate impact.

Speaker 11: All of them?

Speaker 10: All of them. They better.

Speaker 7: They will.

Speaker 10: Okay.

Speaker 0: Good. See you next year.

Speaker 6: Don't disappoint your mother.

Speaker 8: As you can see, we've been working on some really big environmental initiatives, and it's making a difference. To share more, here's Lisa.

Speaker 1: At Apple, our mission is to make products customers love and protect the planet at the same time. Three years ago, we made our corporate operations around the world carbon neutral. It was the first step towards our most ambitious environmental commitment to date, Apple twenty thirty. Our plan to be carbon neutral across our entire business by the year twenty thirty. The next step is getting the car and footprint of all of our products down to net zero.

For Apple Watch Series nine, we challenged ourselves to significantly reduce greenhouse emissions from their three biggest sources, materials, electricity, and transportation. Maximizing recycle and renewable materials in our products is key to Apple twenty thirty because they have a lower carbon impact than virgin materials. So we used one hundred percent recycled aluminum in our watch cases, plus recycled gold tin proper tungsten and more inside of series nine. And for the first time, there is one hundred percent recycled cobalt in the battery. We also redesigned one of our most popular watch bands, the sport loop, to use more recycled materials.

It is now made with eighty two percent recycled yarn while maintaining the softness and comfort you love. Electricity is the biggest source of carbon emissions. Since twenty fifteen, we've been investing in renewable energy like this solar installation in Central California, while helping our suppliers do the same. And we're excited to announce that starting this year All Apple Watch Manufacturing is powered by one hundred percent clean electricity. Charging is another source of emissions.

While it's a small amount per person across millions of watchwares, it adds up. So we decided to do something about it. For series nine, Apple will match one hundred percent of your expected electricity use by investing in renewable energy projects around the world. Finally, we looked at how Apple Watch gets from the factory to you. To cut emissions from transfer We started by redesigning Series nine packaging to be one hundred percent fiber based and more compact.

It has a new smaller shape that lets us ship up to twenty five percent more watches per trip, and more of those trips will be made with low carbon shipping modes, like ocean freight, which emits just one twentieth of shipping by air. Our efforts to reduce emissions from materials electricity and transportation resulted in a whopping seventy eight percent decrease in the carbon footprint. Small amount of emissions that remain are offset by high quality credits from projects like forests and wetlands that actively remove carbon from the atmosphere. This last step brings the net carbon footprint of Apple Watch series nine down to zero, making it our first ever carbon neutral product. Any combination of aluminum series nine and new short loop is carbon neutral and has been certified by an independent third party.

To help you recognize it, you'll see this new logo on the box. We are so excited about this achievement, and it's how we plan to get all Apple products to carbon neutral by innovating across design, engineering, and operations to steeply reduce emissions before applying high quality carbon credit. While Apple twenty thirty is the destination, the journey is important too. So we look for additional opportunities to make change. Leather is a popular material for accessories, but it has a significant carbon footprint.

Especially at Apple Scale. To reduce our impact, we will no longer use leather in any new Apple product, including watch bands, and that starts today. Now, back to Jeff to tell you more.

Speaker 8: We've developed a beautiful, luxurious, and durable new textile that we're calling, Fine Woven. It's made of six eight percent post consumer recycled content, which has a significantly lower carbon footprint than leather. Fine Woven gives the new magnetic link a subtle less and suede like feel, and it looks great on the modern buckle too. Both bands will be available in new colors and offer a sophisticated look for any special occasion. We also explored more environmentally friendly materials with our partners.

This year, we collaborated with her Mezz on four new styles that draw on their long history in textiles. There are two elegant woven bands, our first ever knitted band, and another in forty molded rubber, and all come in a range of rich colors. Air Miss Radio, a modern take on their watch face complements these innovative new styles. We also worked with Nike to design new bands that repurpose excess materials and waste, reducing the use of virgin material. The new Nike sport band includes colorful flakes of recycled material.

They create a randomized pattern that makes each band unique. For the Nike sport loop, we repurposed yarn from previous seasons to make the same soft material with a fun new face eye look. Both bands come in a range of dynamic colors, and there's a new Nike watch face that shows each passing second on the lines of the globe. And that's the new Apple Watch Series nine. It features a magical new way to control your watch with double tap, faster on device Siri that lets you securely access health data, Precision finding for iPhone and a brighter display, all enabled by the SN SIP our most powerful chip ever in Apple Watch, and it's Apple's first ever carbon neutral product.

Now let's talk about Apple Watch Ultra. Ultra is the most advanced Apple watch, and it's perfect for anyone who wants the biggest display and longest battery life with a stunning design. Over the last year, Ultra has helped people accomplish extraordinary feat, like summiting the tallest mountains, completing demanding endurance races, and diving the world's oceans. Ultra is a precision tool designed to go far higher, and deeper than any Apple watch has before. And we've made our most rugged and capable Apple watch even better.

Today, we're introducing Apple Watch Ultra two with incredible new features that elevate any adventure. And here at Daniella to tell you all about it.

Speaker 5: Ultra two gets the powerful new s nine SIP. That means you can use the new double tap gesture anytime your hands are full. Set a waypoint using just your voice with the new on device series, even when you have no connectivity. And precision finding with the second generation Ultra wide band chip helps you easily find your iPhone. When you can't remember where it's stowed.

Ultra two also has a new advanced display architecture that pushes the brightness to a massive three thousand nits It's the brightest display Apple has ever created and makes ultra two more readable in the harshest sunlight. Take advantage of this incredible display, we created an exclusive new watch face called Modular Ultra. It's the first to use the outermost edge of the display. Show real time data like altitude, depth, or the passing second. Modular Ultra can be customized to provide the most information at a glance of any digital space we have ever made.

And now night mode uses the ambient light sensor to activate automatically in the dark. Day or night, Ultra has so much to offer. And for runners, it's the perfect choice. With advanced metrics, a big brighter display, a customizable action button, and precision dual C GPS. And this year, WatchOS ten takes cycling to the next level, allowing you to next Bluetooth accessories to measure cadence, speed, and power.

Apple Watch also helps you get the most out of your training with power zones. And if you start a cycling workout on your watch, it automatically shows up that the live activity on your iPhone. Ultra two is designed for extremes and has been tested across the largest range of altitudes for any Apple product from the lowest valleys to the highest peaks. Ultra is also great for your underwater adventures. The DEF App now saves the log of each session so you can review your dives right on Ultra and in the fitness app on iPhone.

From Alpine peaks to deep water, to the open road. We can't wait to see where you take Ultra too. Now back to death.

Speaker 8: Even with all these new capabilities, Ultra two still gets the same great battery life. Up to thirty hours of typical use on a single charge and up to seventy two hours in low power mode. With Ultra two, we are also continuing our commitment to the environment. In just one year, we significantly increased the amount of recycled content in the case. Going from all virgin titanium to ninety five percent recycle.

This dramatic improvement in material along with our work in clean electricity and transportation, allowed us to meet our ambitious carbon reduction targets. Making any Ultra two paired with an Alpine loop or trail loop carbon neutral. And this year, the trail loop and Alpine loop and the ocean van come in a range of beautiful new colors. And that's the new Apple Watch Ultra two. It comes with all the features users love about Ultra plus the powerful s nine SIP Apple's brightest display ever, an expanded altitude range, on device theory, and a brand new gesture for easy control of your watch.

These innovations and the advancements in watch OS ten make our most rugged and capable watch even better. Ultra two joins theories not in the lineup, along with the popular second generation Apple Watch SD. And we're excited to announce that SD is also carbon neutral when paired with a sport loop. Which means this fall, customers can buy a carbon neutral model of any new Apple watch. The Apple Watch SD starts at just two forty nine.

The new series nine starts at three ninety nine and Apple Watch Ultra two is seven ninety nine. You can order the new Apple Watch model starting today. And they will be available on September twenty second. Now back to Tim.

Speaker 7: I love the new Apple Watch Series nine and Apple Watch Ultra two. With incredible new capabilities, they're the most technically advanced watches we've ever created. And I'm really proud of the Apple Watch team for delivering our first carbon neutral product seven years ahead of our company wide twenty thirty goal. Now let's talk about iPhone. Since the very first iPhone, we focused on giving our users a device that's incredibly powerful.

Remarkably easy to use and beautifully designed. Every year, we built on this foundation to create experiences that make a real difference in our users' daily lives. Today, we're pushing what users love about iPhone even further and I'd like to show it to you now. IPhone fifteen is absolutely incredible. To tell you all about it, here's Cayan.

Speaker 4: IPhone fifteen has an all new design that's simply gorgeous. Starting from the front, It has the dynamic island, which has been a hit with our pro users. The dynamic island fluidly expands and adapts to your alert and live activities, creating an experience that's so intuitive it feels magical. Now even more users can easily control their music or see the next direction in maps. Our amazing community of developers have made the dynamic island even more useful by expanding what it can do.

Now you can track a piece of delivery and follow the big game at the same time. When you're catching a flight, You can see which gate you're leaving from and how long until boarding time. It's more helpful than ever. And the dynamic island looks fantastic on the Super Ratna XCR display, which uses OLED technology. It provides an exceptional viewing experience with thinner borders, rich color, and support for Dolby Vision.

And now it's even brighter. Peak HDR brightness reaches sixteen hundred nits. So HDR photos and video will look better than ever. When it's sunny, Pete brightness can now go up to two thousand nits, twice as bright as iPhone fourteen. It comes in two sizes, six point one inches for iPhone fifteen, and six point seven inches for iPhone fifteen plus.

The larger display of iPhone fifteen plus gives you more space for text when you're reading the latest article, post, or message, and the bigger display is perfect when you choose larger text. Both sizes feel even nicer in your hand due to a new contoured edge on the aerospace grade aluminum enclosure. For the first time ever in its phone. IPhone fifteen has color embedded throughout a single piece of durable color infused glass. We use metallic ions to build color into the foundation of the material itself, precisely controlling the saturation to create five stunning colors, pink, yellow, green, blue, and black.

To provide durability, our users depend on. We optimize our custom dual ion exchange process for this new material and polished it with nano crystalline particles. Then it's x to create a shared matte finish that feels incredible. IPhone fifteen has ceramic shield, tougher than any smartphone glass and water and dust resistance, so it's built to last. An iPhone holds its value longer than any other smartphone.

This is good for our users and good for the environment since it helps conserve finite natural resources. Another key part of reaching our goal of carbon neutral products by twenty thirty is maximizing our use of recycled content as you heard from Lisa earlier. The enclosure uses seventy five percent recycled aluminum. For the first time, we're using one hundred percent recycled cobalt in the battery and one hundred percent recycled popper foil in the main logic board and magsafe charger. IPhone fifth team has an entirely new advanced camera system.

It is designed to help our users take fantastic photos of everyday moments in their lives. We're always looking for ways to make it easier for everyone to take gorgeous photos. So we're bringing an amazing forty eight megapixel main camera to iPhone fifteen. It's built for shooting sharp photos and videos every day. With a quad pixel sensor and one hundred percent focus pixels for fast auto focus.

This forty eight megapixel camera opens up some exciting capabilities. Say you're outside on a bright sunny day. You can maximize resolution with a forty eight megapixel photo like this majestic landscape, which captures the fine details of the mountains, the rolling hills, and even the individual shingles on the houses. Of course, most of the time, it's best to balance detail and light capture. So we use computational photography to take the main camera to the next level.

The sensor groups every four pixels together into a larger two micron pixel for fantastic light capture. Then photonic engine takes the image that's been optimized for light capture and combines it with a super high resolution image for rich details. The result is a twenty four megapixel photo with incredible image quality and double the resolution. It perfectly balances light and detail and has a practical file size that's great for storing and sharing. And with all these pixels, we can do more than increase the resolution.

Using the middle twelve megapixels of the sensor, we enabled a new two x tele photo option for capturing photos and four k video with optical quality. It's like having a third camera. It helps you feel closer to the scene. And because it's enabled by the main camera, it has the same f one point six aperture and sensor optical image stabilization, which helps you take fantastic photos even in low light. You can zoom out to capture the whole scene or zoom in for the perfect close-up, all with optical quality.

When you're shooting videos, the two telephoto also has continuous zoom. So you can frame the scene like here in four k cinematic mode. It helps you feel closer to your subject. So it's perfect for portraits, which are getting even better to tell you more Cheers Mary Ann.

Speaker 6: This year? We're introducing the next generation of portraits on iPhone. Now it's even easier to get sunny portraits of your friends and family, portraits will get richer color and great low light performance. Like this one, is full of vivid color and details, and it uses a rich depth map to create a beautiful bokeh effect. In this portrait of a very good dog asking for a treat.

IPhone cut the perfect moment with zero shutter lag, a split second later, and it just wouldn't be the same. And it's easier to take your portrait because now you don't have to remember to switch to portrait mode using in learning, we can detect when there's a person in the frame and capture rich depth information automatically. So you can turn it into stunning portrait right away. Or later on in the photos app. It even works with dogs and cats.

So you can have more portraits in your pets album in iOS seventeen automatically. And with a rich depth map, we're introducing focus and depth control for a whole new level of creative control. Take this super high resolution portrait. Now, you can switch the focus from one subject to another after the photo has been taken. It gives you so many more options with your photos, unless to think about in the moment.

When it's dark, night mode is getting better too, like in this photo, which was taken outside It has sharp details and vibrant colors. So it beautifully captures the texture of its skin, individual strands of hair, and even the shadows that lives in his chairs. When lighting is brighter uneven, the latest smart HDR captures both the sky and your subject. With vivid colors and even more true to life rendering of skin tones. Look at this colorful selfie set on the true depth front camera.

It uses our new Smart HDR to beautifully capture the deep streets of purple in his shirt, and the bright red of the chair behind When you're looking at HDR photos in the photos app, they'll have brighter highlights with richer mid tones. So you can really see the rich pairs of her dress, and how the life is strategic just the way it was in real life. By combining advanced computational photography with the forty eight megapixel main camera, ultra wide camera, and two depth front camera. IPhone fifteen make it easy to take great looking photos and videos every day, and it's all powered by Apple Silicon. Back to Cayan.

Speaker 13: To

Speaker 4: deliver All of these advanced features, iPhone fifteen has an incredible chip, a sixteen bionic. It was introduced on iPhone fourteen Pro, and it's proven how powerful, fast, and efficient it is. The custom image signal process enables the advanced camera system so you can capture fantastic high resolution photos and videos. The sixteen core neural engine handles everything from computational photography to live voicemail transcriptions on device in order to protect your privacy. The five cord GPU has fifty percent more memory bandwidth than a fifteen bionic, so it's even better for six intensive games.

And the six core CPU has two high performance cores, which are faster and use twenty percent less than a fifteen bionic. The four high efficiency cores can handle most daily tasks. So even with all and new features, iPhone fifteen still has all day battery life. An iPhone fifteen plus has a bigger battery that lasts and longer for those days when you forget to charge or just wanna spend more time gaming browsing the web or on FaceTime with your friends. Now let's talk about connectivity.

IPhone fifteen uses powerful wired and wireless technologies. To tell you about the exciting new wireless features coming to iPhone fifteen, here's Dennis.

Speaker 14: IPhone uses wireless technologies to make everyday activities easier like streaming videos with Airplay or easily sharing contact information with name drop using near field communication. IPhone was the first smartphone with Ultra wideband, which is great for identifying where your keys are hiding in the couch. Ultra wideband is getting even better this year. Because just like Apple Watch, iPhone fifteen has our cutting edge second generation ultra wideband chip. So iPhone fifteen can connect to other devices with this chip from up to three times farther away.

This chip also opens up a completely new way to use precision finding on iPhone fifteen to find your friends. When you're in a crowded place like a train station, or a farmer's market and your friends share their location, you'll be guided right to them with clear directions and distance. It's built into FindMI, so it has all the same privacy protections that users have come to trust. Of course, sometimes a phone call is the best way to reach someone. IPhone already has fantastic five g performance, and now audio quality on phone calls is getting better too.

Because iPhone fifteen uses a more advanced machine learning model that automatically prioritizes your voice. If you prefer to filter out even more distracting back on noise, just select voice isolation, and you'll come through loud and clear.

Speaker 9: I'm at the farmers market. Do you want?

Speaker 4: Hang on. It's noisy here. Better? Great.

Speaker 0: Of course, they have apples here.

Speaker 14: It's a feature you can use every day. Sometimes a call can't go through because you're off the grid.

Speaker 8: When you need help in

Speaker 14: an emergency, iPhone introduced a breakthrough new service, emergency SOS Vias Adelaide. It's having an extraordinary impact, including helping first bonders rescue people after accidents and natural disasters. And users have let their loved ones know that they're safe by updating their location with Find My Via satellite in places from the Shetland Islands in Scotland to Mount Wellington in Tasmania. Emergency SOS and find my Viasatellite have expanded to fourteen countries on three continents, and they're coming to Spain and Switzerland this month. Emergency CSOS was built for serious emergencies that require a first responder.

But say you have car trouble and no cellular or WiFi service, For those times, we're introducing roadside assistance via satellite. It's built on the same advanced technology as our existing satellite service, and it's so easy to use. Just text roadside assistance and select what kind of help you need. Then the intuitive interface will guide you to connect to a satellite and share that information with a roadside assistance provider. They'll message you directly and dispatch help to your exact location with the right equipment to get you moving.

It's launching in the US with AAA, the country's largest roadside assistance provider. Roadside service is covered by AAA membership and is also available separately for nonmembers. This is yet another way that iPhone is essential in our lives. Now, back to Cayan.

Speaker 4: Where thrilled to include access to these satellite services free for two years with iPhone fifteen. These best in class wireless capabilities keep you connected when you're on the go. Now let's talk about iPhone's wired capabilities. The connector is used for charging, syncing data, or connecting to accessories. USBC has become a universally accepted standard.

So we're ringing USBC to iPhone fifteen. It enables charging, transferring data, playing audio and video, and it's been into Apple products for years. Now the same cable can charge Mac, iPad, iPhones, and even AirPods Pro second generation, which is updated with a USB C connector. If your AirPods are low on power, you can charge them or even an Apple watch right from your iPhone. We're also bringing USBC to ear pods so they can work with iPhone fifteen seamlessly.

And for an easy wireless connection to chargers and other accessories, iPhone fifteen has Mag safe. Which uses magnets with one hundred percent recycled rare earth elements. These magnets ensure perfect alignment of Magsafe or t two chargers as well as other accessories like our beautiful cases and wallets. Millions people use these magsafe accessories. And just like our watch fans, this gives us another opportunity for positive environmental impact by eliminating leather and introducing stunning new fine woven accessories that significantly reduce carbon emissions compared to leather.

Faith soft and durable fine woven cases also join our silicone and clear case, all designed to perfectly supplement iPhone fifteen. So that's iPhone fifteen. It has so many innovations that you can use every day. Like the dynamic island, a forty eight megapixel main camera that provides a two x telephoto and eight sixteen bionic. And it has capabilities that no other smartphone has, like the ability to get emergency and roadside assistance when you're off the grid.

All built into a durable color and fuse design. And with all of these fantastic features, iPhone fifteen is ready wherever the day takes you.

Speaker 10: Is taking it up,

Speaker 11: Wow. Wow.

Speaker 4: IPhone fifteen and iPhone fifteen plus are a huge leap forward. They're full of new industry leading capabilities. They still start at just seven ninety nine for iPhone fifteen and eight ninety nine for iPhone fifteen plus with carrier activation. We also have excellent offers from Apple and our partners, including up to eight hundred dollars off in the US when you trade in an iPhone eleven or newer. And at Apple, you'll find the latest carrier offers so you can buy and activate your new iPhone on the network you want in our stores and online.

And now back to Tim.

Speaker 7: IPhone fifteen and iPhone fifteen plus are truly incredible with new capabilities that will make a real difference in our users' lives. Their unique combination of powerful technology, ease of use, and thoughtful design make them indispensable. And we're not done yet. Our pro models represent the very best of Apple innovations, advancing features across design, camera, performance, and more. The next generation Pro pushes each of these further in ways only Apple can.

And I'd like to introduce it to you now. For a closer look at iPhone fifteen Pro, the most pro iPhone we've ever created. Here's jaws.

Speaker 10: IPhone fifteen Pro is packed with industry first innovations and features our users are going to love. Powered by our most advanced Apple silicone yet, it delivers the most incredible photos and videos. And we are Real to introduce our astonishing new titanium design. This is the most premium material we've ever used in an iPhone enclosure. Titanium is incredibly strong and durable.

Yet at the same time, it is much lighter, making these our lightest pro models ever. You'll feel it as soon as you pick it up. Tight team is just beautiful. It feels fantastic with the new contoured edges, and we are also introducing the thinnest borders ever on an iPhone. This enabled us to reduce iPhone dimensions without affecting the display size.

So together with the lighter weight and new edges, iPhone fifteen Pro is as a light to hold in your hand. In addition to the strength of titanium, iPhone fifteen Pro has the toughest glass based materials in the industry. Including the ceramic shield front, which is only available on iPhone. And there are two great display sizes to choose from. Six point one inches for iPhone fifteen Pro, and six point seven inches for iPhone fifteen Pro Max.

Now to tell you more about this incredible titanium design, here's Isabel.

Speaker 15: Every material we choose for iPhone is meticulously considered. For iPhone fifteen Pro, we reevaluated every structural component. Inside and out, optimizing our alloy selection and creating a breakthrough innovation in manufacturing and materials design. The new enclosure uses grade five titanium, an alloy that has even higher tensile strength than pure titanium. It's typically reserved for applications where the balance of strength, formability, as well as weight are especially critical.

In fact, This is the same alloy used on the Mars rover. Titanium has one of the highest strength to weight ratios of any metal, providing incredible durability for iPhone while enabling a much lighter design in comparison to stainless steel. The titanium encases a new aluminum substructure that is bonded using solid state diffusion. This is an endless first innovation using a new thermo mechanical process that joins these two metals with incredible high sharing. Using aluminum on the inside creates synergistic properties with the titanium enclosure, helping with thermal the patient and further weight reduction.

Titanium also introduces a new refined brush texture enabled by a unique multi step process that includes precision machining, sanding, brushing, and blasting. And while anodizing is commonly used on titanium, We chose to use a PPD coating as added protection while introducing color. These Apple design coatings are engineered with nanometer precision and take up to fourteen hours to complete, resulting in four gorgeous finishes. Black Titanium and titanium beautifully harmonized with the back glass. Blue titanium highlights the material's elegance and natural titanium celebrates its raw metallic nature.

There is also a new internal chassis architecture that makes iPhone more repairable, thanks to a new structural frame that allows the back to be easily replaced. The entire aluminum substructure is made with one hundred percent recycled aluminum. A first for iPhone, contributing to the overall increase in recycled materials as we work toward our twenty thirty goals. Now back to John.

Speaker 10: There's another design change for iPhone fifteen Pro that we're really excited about. From the very first iPhone, we've had the ring silent switched. A quick and easy way to mute iPhone sounds. We wanted to make this even better. So with iPhone fifteen Pro, we are reinventing the experience with a customizable action button.

By default, It's still a simple ring silent switch. To toggle between ring and silent, you simply press and hold the button to confirm your intent. You also feel a distinctive haptic feedback for each state. And you can choose from a set of actions easily switch between them. For example, with a simple press, you can start voice memos to quickly record a new idea, or launch camera to capture that important moment.

Activate a favorite accessibility feature like live speech, or you can use shortcuts open up an even wider set of options from simply launching your favorite app to running your own custom shortcuts. The action button delivers even more convenience and versatility to the iPhone experience. And every interaction gives you visual feedback with the dynamic island on the advanced pro display of iPhone fifteen Pro. In addition to the innovative Dynamic Island, this super retina XDR display also provides this smooth performance of promotion. The brightness and color of extreme dynamic range, and the convenience of the always on display.

And with Iowa seventeen were introducing standby. A new full screen experience activated by turning your iPhone on its side while it's charging. With the always on display of iPhone fifteen Pro, standby stays on persistently to show you useful information perfect on a nightstand, kitchen counter, or desk. You can choose a simple digital clock, or customize your view with multiple widgets. IPhone fifteen Pro also includes a huge advancement in performance.

We are excited to introduce the next level for and more pro capabilities than ever with the a seventeen Pro. For more on how this marks the beginning of a new chapter in iPhone performance, here's three.

Speaker 11: The a series should powers every experience on iPhone. For iPhone fifteen Pro, we developed a new generation of Apple silicon. That is a major step forward. With changes throughout the entire chip, including a breakthrough new GPU. At the foundation of this new chip is the transistor technology.

And this is the industry's first three nanometer chip. These three nanometer transistors are patterned using state of the art, extreme ultraviolet lithography. Elements of these transistors are just over twelve silicon atoms wide. A seventeen Pro features nineteen billion of these transistors, and we use all of them to improve performance, efficiency, and features of our new chip. The new CPU features microarchitectural and design improvements for both our performance core and efficiency scores.

Our performance scores are now up to ten percent faster continuing to deliver the fast single threaded performance in any smartphone, challenging, even high end desktop PCs. Our efficiency cores are also faster and remain unmatched in the industry, delivering three times the performance per watt of the competition. These are critical to iPhone as your most typical tasks run on these cores. The Neural engine is now up to twice a fast for machine learning models, allowing it to process up to thirty five trillion operations per second. The neural engine uses machine learning on device without sending your personal data to the cloud, powering features like typing more accurately with auto correct, lifting a subject from a photo background or creating a personal voice for users at risk of speech loss.

Team Pro has dedicated engines that enabled Pro features. Those include the ProRith codec, and display engine that powers promotion and the always on display. We also included a dedicated AV one decoder, enabling more efficient and high quality video experiences for streaming services. IPhone fifteen Pro also has the new USB C connector. But for our pro models, we included a new USB controller in a seventeen Pro.

That enables new workloads not possible before. This is the first iPhone with USB three feet up to ten gigabits per second. Using an optional USB three cable, that's up to twenty times faster than USB two, enabling much higher transfer speeds. The groundbreaking innovation of a seventeen Pro is a brand new GPU with a new Apple design shaded architecture. Our biggest redesign in the history of Apple GPUs.

This is a pro class GPU that expands what's possible on iPhone even more. We focused on three things, improving performance and efficiency, running complex applications, and adding new rendering features. The new GPU is now a six core design, which is up to twenty percent faster for peak performance. And we also focused on energy efficiency that helps with sustained performance for games. We've added brand new features to the GPU, like mesh setting, which lets games create detailed environments while drawing less power.

And for the first time, We have hardware accelerated ray tracing, featuring the fastest ray tracing performance in any smartphone. Here's the theme without ray tracing that instead uses cube maps to approximate the reflections on surfaces. The light reflecting in the scene is less accurate and thus less realistic. Now, here's the scene with ray traced reflections, more accurately representing the behavior light and reflections of the environment. With hardware accelerated ray tracing, a seventeen Pro can run these graphics smoothly at much higher frame rates.

Than with software based ray tracing. It's a more immersive experience for games and AR applications. A seventeen Pro is more energy efficient and can run up to four times faster when compared with software based ray tracing. On a sixteen Bionic. Gaming is further improved with new software features, including metal FX upscaling.

Which combines the performance of the GPU and Neural Engine to enable high quality graphics while using much less power. With the fastest chip ever on any smartphone, we are excited for iPhone fifteen Pro to change mobile gaming. Back to Josh to tell you more.

Speaker 10: IPhone is the best mobile gaming platform in the world. IPhone is powered by high performance and power efficient apple silicon. Features advanced HDR displays, supports variable refresh rates, and is compatible with the most advanced game controllers. The App Store and Apple arcade have revolutionized game distribution. And iPhone and iOS have a fantastic game developer community.

A seventeen Pro takes this incredible platform even further. Laying the foundation for a new generation of mobile gaming. Some of the world's best game developers are taking advantage of this new level of performance. Here's the taste what's possible on iPhone fifteen Pro.

Speaker 16: Welcome to New York City in the division Resideo James. The A-seventeen pro allows us to push the quality of the game with improved resolution more dynamic lightings and even more fire and whatever effects making the game more real.

Speaker 17: Thanks to the chip update We have been able to develop high quality water features that means more realistic ways and reflection. On the new iPhone fifteen pro, HongKai Saril has never looked better.

Speaker 18: But that's not all. Games like resident evil villains and resident evil four once only available on consoles can now be played on high Thanks to a seventeen Pro. This is the future of mobile gaming. All thanks to the power of iPhone fifteen Pro.

Speaker 10: Wow. It's amazing to think those games are running on a device that fits in your pocket. We're excited that the division resurgence is launching an iPhone in early twenty twenty four. And this new level of performance will enable new games for iPhone fifteen Pro that were previously only available on game consoles, PCs, or the Mac. By Capcon's resident evil village, and the remake of resident evil four, both launching later this year.

And Ubisoft will bring Mirage, the latest installment of the Assistance Creek franchise to iPhone fifteen Pro in early twenty twenty four. This is the first time the console version of Assassin's creed will be natively available on a smartphone. Now let's talk about the camera. The pro camera system is a big reason why users choose our pro models. Built on a powerful foundation of hardware and software, It captures the most amazing photos and videos with the incredible versatility on multiple lenses.

IPhone fifteen Pro has our best camera system yet. Users will get even better photos and videos, powerful new features, and the equivalent of seven camera lenses in their pocket. To tell you how we achieved this, here's Misha.

Speaker 19: Last year, we introduced our innovative forty megapixel camera, which users love for their beautiful high resolution photos. IPhone fifteen Pro features a more advanced forty eight megapixel main camera. With an even larger sensor than iPhone fifteen. The camera includes a new nano scale coating to reduce lens flare, brings high resolution to everyday photos, enables more focal lengths and has better low light performance for portraits and night modes. When using all pixels of the quad Pixel sensor, the main camera can capture unbelievable detail like every little scale in this lizard.

In addition to forty eight megapixel pro raw, users can now shoot in forty eight megapixel heat with four times more resolution than before. And with the power of our computational photography, we have the new super high solution default for the main camera. Twenty four megapixel photos merge the best of low light and detail together. As you can see here in the beautiful color of her eyes, the sharpness on the edges of her clothes, and the artistic reflection on the table. Since the new photonic engine now uses the forty eight megapixel image, iPhone can shoot higher resolution photos in twenty four, twenty eight and thirty five millimeter focal length, a very important range for pro photographers.

They can now quickly switch between these new options, and even choose a new default lens, customizing their camera experience to their creative needs. IPhone fifteen Pro also gets neck generation portraits with focus and depth control, with two times better low light performance, as you can see here in this beautiful shot. The smallest details of her expression are incredibly clear and contrasted with a dimly lit, yet detailed background. You can really feel her emotion. In this photo, night mode is unbelievable.

Now powered by the photonic engine, we can capture more color and details than ever. From the warmth of her lipstick to the creases of her white dress. Enable by the lidar scanner, night mode portrait also looks stunning on iPhone fifteen Pro. In this shot, we captured the intricate fabric of its sweater together with a beautiful bokeh of the light in the background. And our latest smart HDR delivers even more true to live photos with greater dynamic range.

As you can see here with the beautiful lighting on her face and the sun reflecting on her hair, all while preserving the blue of the sky. Now, let's talk about our zoom range. IPhone fifteen Pro features a great three x telephoto camera at seventy seven millimeter focal length. Ideal for classic portraiture. For iPhone fifteen Pro Max, we're using the extra size of the larger iPhone to introduce something unique our longest optical zoom yet.

Five x optical zoom and one hundred and twenty millimeter focal lengths. We designed a state of the art telephoto camera. Compared to iPhone fourteen Pro Max, it has a twenty five percent larger sensor. One hundred percent focus pixels, and an f two point eight aperture, the largest of any smartphone at this optical range. One hundred and twenty millimeter is a very useful focal length.

Great for close ups. Wildlife photos, and getting closer to the sports action. One hundred and twenty millimeter lenses are typically long. So instead, we created an innovative Petroprism design built right into iPhone. The light rays that reflected four times through the glass structure, allowing the life to travel for longer in a much smaller design.

This creates enough separation between the lens and the sensor to enable the longer focal length. And we have our most advanced stabilization yet. A combined OIS and auto focus three d sensor shift module that moves in all three directions, a first for any smartphone. This was critical to support the Tetro prism design. It provides even better stabilization with up to ten thousand micro adjustments per second.

That's twice as many as iPhone fourteen Pro. This longer focal length gives Pro users a brand new creative option, and we can't wait to see the incredible photos they will take. The ultra wide camera is also improved with a new inter reflective coating, better knife modes, and the latest smart HDR. In addition to enabling one of our user's favorite features on the pro models, macro photography, is one of the seven lenses of the new Pro camera system with a ten x optical zoom range going from thirteen to one hundred and twenty millimeter focal length. Making iPhone fifteen Pro Max, more powerful, and more versatile than ever.

Now back to jaws.

Speaker 10: IPhone fifteen Pro will enable great workflows for photographers and filmmakers that previously weren't possible. Using a USB three cable with iPhone fifteen Pro enables incredibly fast transfer speeds. So it's much faster to transfer your large pro raw photos or pro res videos to your Mac. And now you can use your iPhone with capture one to shoot and instantly transfer forty eight megapixel pro raw directly to a Mac. Easily creating a pro studio suited for today's fast paced needs.

IPhone fifteen Pro also supports recording pro res video directly to an external storage drive. Video productions can quickly swap drives and keep iPhone as the main camera on set. Recording to an external drive enables even higher quality recording options, pushing pro res four k, up to sixty frames per second for the first time. A great option for filmmakers to create cinematic slow motion. We are also introducing log encoding to make pro res even more powerful for our pro users, enabling more range and flex ability for visual effects and color grading in post production.

With log encoding, iPhone fifteen Pro will be the first smartphone in the world to support the Academy Color and Coating System, or Asus. A global standard for color workflows, making it easier for film to use iPhone in their production. The iPhone fifteen Pro camera system pushes the limits of what you can capture with a smartphone. The precious memories you capture on iPhone look incredible when viewing with Apple Vision Pro. Photos and videos look lifelike.

And Panorama expand to create an immersive experience that wraps around you. And there's one more unique feature we've created just for the world of spatial computing. With iPhone fifteen Pro, you can now capture spatial videos. We as ultra wide and main cameras together to create a three-dimensional video. You can then relive these memories in a magical way on Apple Vision Pro.

This is really important as your iPhone is with you all the time, so you won't ever miss capturing a special moment using spatial video, like your family's beach vacation. Space video lets you feel like you're right back to that moment in time. You can also share these special videos with anyone within Apple Vision Pro so they can feel like they were there too. Capsing spatial video will be available later this year. So this is the iPhone fifteen Pro, our best and most pro iPhone ever.

With a new beautiful, strong, and lighter titanium design, as well as next level performance from the a seventeen Pro, a convenient and customizable action button. And our most pro camera system for our best photos and videos ever, including next generation portraits and our longest optical zoom, iPhone fifteen, Pro Max, all while still providing great all day battery life. The iPhone fifteen Pro will start at the same prices last year, nine ninety nine. An iPhone fifteen Pro Max featuring the new five x telephoto camera will start at eleven ninety nine with fifty six gigabytes of storage, which also matches last year's price with this level of storage. We also have incredible offers from Apple and our carrier partners, including up to a thousand dollars off in the US when you trade in an iPhone eleven pro or newer.

All new iPhone models will be available for pre order this Friday, September fifteenth. And they'll be available in stores next week on September twenty second. In starting next week, iCloud Plus is adding two new plans, six and twelve terabytes. For even more room to keep your photos and videos safe. I cloud plus also has great features that allow you to easily share your photos automatically back up your iPhone and so much more.

And, of course, with family sharing, everyone in your household can get all the benefits of I cloud plus. This is by far our best iPhone lineup ever. With dynamic island across the iPhone fifteen lineup, incredible new camera systems and powerful features that you'll use throughout the day. And the iPhone lineup starts at just four twenty nine with iPhone SE. Now, back to Tim.

Speaker 7: Thank you, jaws. Thanks to all of our presenters. And thanks to everyone who worked on these amazing products, that are so indispensable in our daily lives. Apple Watch Series nine, with our most powerful chip ever in Apple Watch, a brighter display and a convenient new way to interact with your watch. And it's our first carbon neutral product.

Apple Watch Ultra two, our most rugged and even more capable watch, now featuring Apple's brightest display ever. IPhone fifteen and iPhone fifteen plus now with dynamic Island, an incredible camera system featuring a forty eight megapixel main camera and the power of a sixteen bionic in a gorgeous new design. An iPhone fifteen Pro in titanium for a durable light and stunning finish. With the new a seventeen Pro, the fastest chip ever in a smartphone, a customizable action button in our most pro camera system yet, featuring a five x telephoto camera. These are the best and most capable iPhones we've ever made.

At Apple, we strive to create innovative products and best in class experiences that help us do the things that matter most in our lives. Apple Watch and iPhone are essential. They're with us all the time, and we use them throughout the day. Which is why we're so excited for you to begin using these incredible new devices. Thank you for joining us.

Have a great